/ About
We've watched OTAs eat the margin. Now AI is doing it again.
I spent 15+ years in hotel tech, hotel ops, and yes, on the OTA side too. I've seen this movie before. First it was "get on page one of Google." Then it was "get on Booking.com's first screen." Now it's "get named when someone asks ChatGPT where to stay." Same fight, new battlefield, and most hotels don't even know it's started.
/ The story
Not a research report. Not a consulting deck. A platform.
HotelSignal isn't a research report. It isn't a consulting deck. It's a platform that tells you, in plain numbers, whether AI is recommending your hotel — and what an old OTA profile or a thin website is costing you when it doesn't.
I built this because nobody was answering the one question that actually matters to a GM:
"If a guest asks AI where to stay tonight, do they hear my name?"
/ What we believe
Three principles that shape the product
100% visibility is table stakes. Getting shortlisted is the real game.
Being mentioned somewhere isn't enough. The question is whether you're one of the 3 to 5 hotels AI actually names, and if not, who is.
A number without a fix is just anxiety.
Every gap we find comes with an action. We don't just show you the problem. We tell you what to fix first, ranked by impact.
Your hotel deserves to be described in your own voice.
Not a five-year-old third-party listing. AI should be repeating your story, not an outdated OTA description someone forgot to update.
/ GET STARTED
Find out who AI is recommending instead of you, before it becomes a habit travelers can't unlearn.
See the gap. Close the gap. Own your AI visibility.