Frequently Asked Questions

Travelers now ask AI for hotel recommendations. HotelSignal tracks how often your property is mentioned, what sources AI uses, and how you compare to competitors — so you can optimize for the new search.

Independent hotels, boutique properties, resort groups, and hotel chains that want to understand and improve their visibility across AI models like ChatGPT, Gemini, and Perplexity.

We track AI mention rate, average position, shortlist inclusion, source authority, OTA vs direct link share, and competitor benchmarking across platforms and traveler personas.

Most metrics update weekly. You can also trigger manual runs from your dashboard at any time.

The HotelSignal Index is a composite visibility score that combines mention frequency, position quality, and source authority into a single metric you can track over time.